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What kind of media institution might distribute your product and why?
My magazine is aimed at girls or
boys, between the ages of 16-26, who enjoy going to festivals and probably
indie/rock music. For this reason, I believe that Bauer Media would be the best magazine publisher
for my music magazine. This is because they publish similar magazines to the
one that I have produces, so they will be knowledgeable in how to advertise and
sell my product, for example, they will know the areas in which most music
magazine are brought, and will distribute more copies to them areas. Also, as
they are big company which also publish other big magazines such as, ‘Closer’, ‘Heat’
and ‘FHM’ they will have strong links with distributers and a good
understanding of how to sell my product.
I also believe that Bauer Media would be the best institution
for my media product as the current music magazine that they publish, are very
successful and have been sold to the public for a long time, for example, ‘Q’
magazine has been published since October 1986,
and many people still buy this magazine on a monthly basis.
I also believe that s my magazine is aimed at a younger audience, the
institution which published my media product, should be current and up to date,
and understand what young people want. Bauer Media is a brilliant example of
this kind of institution as they publish similar music magazine, but also highly
popular, current, gossip magazines which a lot of people, especially girls or
my target age range buy. This might mean that they are more inclines to buy
from the same or similar publishing companies. This will also work for the my
music magazine, as it is similar to products they already produce so if a
consumer wants a similar music magazine to ‘KERRANG!’, as they enjoy it, but
maybe more focused on a different genre of music, they might be more susceptible
to buying my media product as it is from a familiar and liked company but more
suitable for their tastes/requirements.
Although, using a company which already publishes successful music
magazines, might mean that the company is less inclined to buy into a new one
as it could be a risk and there simply isn’t the market for a new music
magazine.
However, I believe that my media product is best suited to this company
and would not suit other institutions. For example, the ‘National Magazine
Company’ would not suit my genre of music magazine as they publish magazine
such as ‘Good Housekeeping’, ‘Elle’ and ‘Cosmopolitan’. This magazines are
mainly fashion magazine, or magazine that would be aimed at the older lady, and
I do not feel my indie/rock magazine aimed at young people would have a place
with their company. Similarly to ‘BBC Worldwide’, who publish magazine such as ‘CBeebies’
and ‘Radio Times’ which have a family centred feel.
In conclusion, I believe that Bauer Media is the best suited media
institution to distribute my media product as it would be knowledgeable in how
to sell my music magazine, my music magazine fits in with their company and
they already have successful music magazines which show an indication that this
company would be best for my music magazine.
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