Tuesday, 5 March 2013

In what ways does your media product use, develop or challenge forms and conventions of real media products?


What kind of media institution might distribute your product and why?


My magazine is aimed at girls or boys, between the ages of 16-26, who enjoy going to festivals and probably indie/rock music. For this reason, I believe that Bauer Media would be the best magazine publisher for my music magazine. This is because they publish similar magazines to the one that I have produces, so they will be knowledgeable in how to advertise and sell my product, for example, they will know the areas in which most music magazine are brought, and will distribute more copies to them areas. Also, as they are big company which also publish other big magazines such as, ‘Closer’, ‘Heat’ and ‘FHM’ they will have strong links with distributers and a good understanding of how to sell my product.
I also believe that Bauer Media would be the best institution for my media product as the current music magazine that they publish, are very successful and have been sold to the public for a long time, for example, ‘Q’ magazine has been published since October 1986, and many people still buy this magazine on a monthly basis.
I also believe that s my magazine is aimed at a younger audience, the institution which published my media product, should be current and up to date, and understand what young people want. Bauer Media is a brilliant example of this kind of institution as they publish similar music magazine, but also highly popular, current, gossip magazines which a lot of people, especially girls or my target age range buy. This might mean that they are more inclines to buy from the same or similar publishing companies. This will also work for the my music magazine, as it is similar to products they already produce so if a consumer wants a similar music magazine to ‘KERRANG!’, as they enjoy it, but maybe more focused on a different genre of music, they might be more susceptible to buying my media product as it is from a familiar and liked company but more suitable for their tastes/requirements.
Although, using a company which already publishes successful music magazines, might mean that the company is less inclined to buy into a new one as it could be a risk and there simply isn’t the market for a new music magazine.
However, I believe that my media product is best suited to this company and would not suit other institutions. For example, the ‘National Magazine Company’ would not suit my genre of music magazine as they publish magazine such as ‘Good Housekeeping’, ‘Elle’ and ‘Cosmopolitan’. This magazines are mainly fashion magazine, or magazine that would be aimed at the older lady, and I do not feel my indie/rock magazine aimed at young people would have a place with their company. Similarly to ‘BBC Worldwide’, who publish magazine such as ‘CBeebies’ and ‘Radio Times’ which have a family centred feel.
In conclusion, I believe that Bauer Media is the best suited media institution to distribute my media product as it would be knowledgeable in how to sell my music magazine, my music magazine fits in with their company and they already have successful music magazines which show an indication that this company would be best for my music magazine.